New TV Spots Added to National Advertising Campaign

New creative for the national CGA advertising campaign, including television and radio commercials, has been released by Grip Limited, the associations' agency of record. In B.C., the television ads will appear from September to December 2010 and again from January to April 2011. These spots will refresh and extend the life of the "We see more than numbers" campaign.

The campaign delivers a confident description of CGAs and the attributes that differentiate them in the marketplace. It is aimed at the Canadian public and businesses, and those interested in earning the designation.

To date, media consumers have seen and heard a wide range of advertising collateral, from TV commercials, sponsorship segments, and  a two-minute video short  posted on YouTube, to a series of print ads in several of Canada’s leading business publications, online advertising, radio commercials and in large signage in the country’s largest airports. We’ve also built a presence on Facebook, so be sure to visit our site.

We’ve provided a glimpse of the campaign on these pages.